It’s never too late to improve your website and make it more user-friendly. There are many things you can do to increase conversion rates, including hiring a professional web developer or SEO company. But if you’re on a tight budget, several simple strategies will help with usability and conversions without costing any money.
Common mistakes business owners make include having the wrong page titles, not optimizing their site for mobile devices, not providing social media share buttons, or forgetting about email marketing campaigns. We’ll discuss these common mistakes as well as how to fix them in this blog post!
Page Titles: One of the simplest things you can do to improve your website’s usability is to make sure your page titles are accurate and descriptive. Many business owners make the mistake of using vague or generic titles, such as “Home” or “Products”. This makes it difficult for users to know what they’re clicking on and what to expect from the page.
Use clear and concise titles that accurately describe the content of the page. For example, if you’re a law firm, your title should be “Law Firm – Services”, not “Home”. This will help users know what to expect when they click on your link.
Mobile Optimization: Another common mistake business owners make is not optimizing their websites for mobile devices. More and more people are using smartphones and tablets to access the internet, so your website must be accessible on all devices.
Use a responsive design or create separate pages for mobile and desktop users. Make sure buttons and links are easy to click on mobile devices and test your site on multiple devices.
Social Media Buttons: Today, social media is a crucial part of online promotion and marketing for businesses. Social media buttons allow your visitors to share information about your company with their friends on Facebook, LinkedIn, Twitter, Pinterest, or other platforms. Make sure you have links to all major social networks on every page of your website so that visitors can easily share your content.
Email Marketing: Email marketing is a powerful tool that many businesses neglect. If you’re not currently using email marketing, now is the time to start!
Make sure you have an opt-in form on your website and offer subscribers something of value in exchange for their email address. Send regular emails with valuable content and promotional offers to stay in touch with your customers.
Homepage: Make sure there is a clear call-to-action on the homepage of your website to direct visitors and encourage them to move forward with their purchase or sign up for more information. A good rule of thumb is that every page should have only one primary goal, so keep this in mind when designing your website.
The homepage should have a clear call-to-action, such as “Sign Up Now” or “Purchase Today”, and the next step in your sales funnel (e.g., purchase page). Make sure there is only one primary goal for each page to avoid confusing visitors with multiple options. Also, make sure that all major social media sites are available on every page to increase sharing and exposure.
In conclusion, these are five common mistakes business owners make on their websites. By following these simple tips, you can improve usability and conversions without spending any money!
If you’re interested in learning more about how to improve your website, please contact us for a free consultation. We offer web development and SEO services that will help you achieve the results you desire.